THUIS BIJ LASER - ADE EDITION
Where Music Meets Gold
THUIS BIJ LASER X AU Vodka
During the Amsterdam Dance Event, Laser opened the doors of One Studios for an exclusive cultural crossover in collaboration with AU Vodka. An intimate yet high-energy gathering where music, talent, and nightlife culture came together under one roof: Thuis bij Laser.
TAPN Agency was responsible for the brand partnership between Laser and AU Vodka, as well as the creative concept and full production of the event, ensuring a seamless connection between brand, culture, and community.
Thuis bij Laser
Laser is known for hosting creative events for its roster, Othermusic talents, and close friends of the platform. Located in the heart of Amsterdam, One Studios — home to Laser, Sony Music, House of Aces, producers, and PlayStation, transformed during ADE into a living room for the culture.
A carefully curated group of invitees was welcomed for a behind-the-scenes experience:
stories from the kitchen, spontaneous connections, dancing, and celebrating music together.
The night featured impressive headliners including Pretty Girls Like Trap Music and Colorful Amsterdam. Laser’s boiler room went live, while a dedicated karaoke room invited both professional and aspiring singers to step into the spotlight.
LASER by Sony Music: Connecting Artists, Brands & Culture
LASER is an innovative platform for Dutch hip-hop and (new wave) pop artists who want to take control of their careers. Through equal partnerships and tailored services, LASER supports artists throughout their release process.
While operating independently, LASER benefits from the global expertise and network of Sony Music. Based in One Studios, also known as the living room of LASER, the platform plays a key role in bridging brands with culture, bringing fresh energy to the music industry.
AU Vodka: The Gold Standard
Founded in 2015 by school friends Jackson Quinn and Charlie Morgan, AU Vodka has grown into one of the most recognisable vodka brands worldwide. Born in Swansea, Wales, the iconic gold bottle was created to disrupt a market full of sameness, becoming a symbol of success, confidence, and modern culture.
Five-times distilled and award-winning, AU Vodka quickly gained traction within the urban scene. A pivotal moment came when global DJ and tastemaker Charlie Sloth joined the brand as investor and director, accelerating its rise and cultural relevance.
Known for bold marketing, influential partnerships, and innovation including pioneering flavoured vodka, AU Vodka continues to push boundaries and stay deeply connected to the culture it represents.
A Natural Collaboration
The partnership between Laser and AU Vodka was rooted in shared values: creativity, authenticity, and cultural impact. Together, they created an unforgettable ADE moment where music, community, and brand storytelling blended seamlessly.
With TAPN Agency leading the partnership strategy, creative concept, and production, Thuis bij Laser became more than an event, it became a cultural experience.