LLOYISO FAN ACTIVATION
''Never Thought I Could'' European Tour
Lloyiso:
''Never tought i could''
To promote Lloyiso’s album and tour in the Netherlands, TAPN Agency partnered with international record label EMPIRE on a campaign as distinctive as the artist himself.
A Showcase, the Dutch Way. We created an activation close to the heart of Amsterdam: a classic Dutch boat ride through Amsterdam’s iconic canals. During this intimate cruise, Lloyiso performed a live showcase and talked through his newest tracks for a carefully selected audience of industry professionals, media, and creatives. Which was moderated by singer-songwriter Sabri. An afternoon of music, atmosphere, and storytelling in a setting that felt both authentically Dutch and globally relevant.
About Lloyiso
Lloyiso is a South African pop powerhouse with a voice reminiscent of Sam Smith and Teddy Swims, infused with extra soul and sensuality. He has collaborated with major artists and producers such as Martin Garrix, Clean Bandit, and Stargate, and is quickly establishing himself as a global crossover artist. Over 100M+ streams worldwide3.2M TikTok followers, nearly 50M likes. Supported by outlets like Billboard and BBC Radio 1Performances at prestigious venues including the London Palladium (BRITs Week with Clean Bandit)ImpactWith this campaign,
