laser
Where artists lead and culture follows
About Laser by Sony Music
Who is LASER
LASER is a groundbreaking platform for Dutch hip-hop and new wave pop artists—creatives who believe in themselves, dare to do things differently, and take charge of their own careers.
Founded within Sony Music but operating as an independent platform, LASER benefits from the strength of Sony’s experience and its powerful local network. This unique position gives LASER a leading role in the market, with a sharp focus on everything young, bold, and trendsetting.
LASER delivers tailor-made services that align with each artist’s needs and ambitions, providing the tools and support to grow on their own terms.
More than just a platform, LASER is a breeding ground for extraordinary talent and a full-service creative hub for artists and labels. LASER injects fresh energy into the music world, always doing things its own way.
On the platform, artists take the lead in managing their own release process, backed every step of the way by the LASER creative team. Each collaboration is built on equality, an authentic partnership shaped around the artist.
Values
LASER stands out through its values, principles, and unique approach, this is the foundation of our value creation.
Different by Design: LASER always approaches things differently from the rest of the market.
Beyond the Norm: LASER believes in creating unique experiences and offering a stage that goes further than convention.
Driven by Creativity: By promoting experimentation and innovation, LASER creates an environment where bold ideas thrive.
Partnerships with Purpose: Every collaboration is equal, authentic, and built on shared vision.
In short, LASER is not only a platform for artists and brands but also a cultural force, shaping how creativity is valued and how impact is created in the industry.