Family Christmas event

JD Sports

JD Group is a leading global omnichannel retailer of Sports Fashion and Outdoor brands. The Group now has 4,850 stores (as at 1 February 2025) across 49 countries (including franchises and joint ventures) with a strong presence in the UK, Europe, North America and Asia Pacific.

The challenge

Historically JD pushes its biggest campaign during Christmas. This year the campaign was all about FAMILY.

The ask:

Create an event for the Belgium community, that mirrors JD Family campaign, creates brand awareness and leaves a positive family mark.

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